Tag Archives: art

Crafting a media narrative for a contemporary artist

Image result for tim youd venice

The Cristin Tierney Gallery, a contemporary art gallery in New York City’s Chelsea neighborhood, sought to increase awareness of an artist named Tim Youd. The Gallery wanted to announce that it was now representing the artist and to promote Tim’s work, specifically pertaining to his major performative series titled 100 Novels, in the United States and abroad.

To support these goals, my team developed a comprehensive, long-lead media strategy leveraging distinct themes and characteristics in Tim’s work in order to secure international, national, local and art and literature trade coverage on the performances scheduled for the spring and summer of 2017, culminating with his debut solo exhibition in New York City.

We began our partnership by conducting extensive research to understand the full scope of Tim Youd’s artistry. We learned about how Tim is currently retyping 100 novels on the same make and model typewriter the author used in a location significant to the novel on just two sheets of paper run through the typewriter repeatedly. I read one of the novels, Patricia Highsmith’s Those Who Walk Away, to familiarize myself with the subject matter and find inflection points for story ideas.

We developed a core set of key messages that would be incorporated throughout the material related to Tim Youd and 100 Novels. We worked in tandem with the Gallery to develop press releases announcing Tim as the newest addition to the Cristin Tierney Gallery roster of artists and highlighting a variety of performances throughout the season including in Venice, Italy and New York City. We then developed pitches that highlighted the cultural significance of Tim’s performances and conducted extensive outreach to a comprehensive list of priority media targets.

We secured coverage in Artforum, Artnet News, The Art Newspaper, Hyperallergic, Whitewall, Artdaily and Interview Magazine as well as Italian publications, Artribune, La Lettura, and La Repubblica, among others, reaching nearly 8 million readers. In addition to the coverage, we garnered interest and cultivated relationships with a number of arts reporters who will continue to follow Tim’s career and the Gallery’s program.

Prior to this media campaign, Tim was mostly known locally in Los Angeles, but now he has reached new audiences from around the world with coverage in a variety of publications, expanding his presence across borders and elevating his profile within the United States and the art world. With proper, strategic planning, aggressive outreach, and constant communication with the client, my team was able to exceed Cristin Tierney Gallery’s ambitious goals.

1 Comment

Filed under Art, Performance

Thomas Lendvai

An image from the show "Thomas Lendvai 10" at Odetta Gallery in Bushwick, Brooklyn, NY.

Thomas Lendvai: 10 at Odetta Gallery in Bushwick, Brooklyn, NY. (c) John Muggenborg.

Thomas Lendvai is a meticulous, thoughtful, and talented artist who transforms everyday construction materials into large-scale sculptural experiences. His works celebrate the intrinsic and elemental value of the materials he utilizes while simultaneously exploring the notion of self. Through his work, he explores modernist and post-modernist theory of sculpture that is informed by a knowledge of carpentry, taught to him by his father at an early age.

Lendvai’s site-responsive installations make use of fundamental geometric forms to address concepts of space and time, and to engage audiences through experiential installations that break down the boundary between the art object and the subject and question the notions art, design, and architecture. His work encourages movement and a continuous awareness of a series of nows, allowing for audiences to experience a more tactile engagement with space and self.

His exhibition, 10 at Odetta Gallery in Brooklyn, exemplifies his artistic practice and is the culmination of years of study, exploration, and contemplation. It is also an impressive, monumental sculpture that is surreptitiously balanced, forcing the viewer to accept and at the same time question the idea of here and now. The sculpture transcends gravity by breaking the plane of the floor while the crux is simultaneously elevated. A feat that some might call “magic.” I would call it artistic mastery.

no distibution of images

(c) John Muggenborg

An image from the show "Thomas Lendvai 10" at Odetta Gallery in Bushwick, Brooklyn, NY.

(c) John Muggenborg

An image from the show "Thomas Lendvai 10" at Odetta Gallery in Bushwick, Brooklyn, NY.

(c) John Muggenborg

An image from the show "Thomas Lendvai 10" at Odetta Gallery in Bushwick, Brooklyn, NY.

(c) John Muggenborg

no distibution of images

(c) John Muggenborg

An image from the show "Thomas Lendvai 10" at Odetta Gallery in Bushwick, Brooklyn, NY.

Thomas Lendvai at Odetta Gallery, August 2015. (c) John Muggenborg.

1 Comment

Filed under Art, Painting and Sculpture, Uncategorized

Clay Time with Nicholas Newcomb

The talented ceramicist, Nicholas Newcomb, recently invited me and a group of friends to his pottery studio in Brooklyn to learn the fine art of ceramics. Through Nic’s teaching, I came away from our “clay time” session with a deeper appreciation of ceramics as well as great admiration for Nic’s work.

Nicholas NewcombNic studied fine art at Skidmore College in Saratoga Springs, where he apprenticed with renowned ceramics artist Toshiko Takaezu. He has also worked with highly acclaimed artists, sculptors, and designers such as Leslie Ferst, Regis Brodie, William Hardy, and Christopher Spitzmiller. Now in his eponymous shop, Nic creates a variety of works including minimal, nature-inspired dinnerware, drinkware, serveware, and cachepots; organic lamps and air pod plant holders; and free-form sculptures. Nic’s collections mimic his laid back vibes and his thoughtfulness.

Nicholas NewcombNic’s also a great teacher. In addition to teaching the techniques involved in ceramics, he taught the philosophies behind it too. I learned to let the imperfections go and to embrace the mistakes. Plus we had a great time making our own little objects whether they were functional or purely aesthetic.

Nic Newcomb Clay Time

All in all, I thank Nic for sharing his knowledge and insight. I am excited to continue following Nic’s career.

Leave a comment

Filed under Uncategorized

Alejo Musich

Working in a contemporary art gallery in New York, I have the opportunity to meet many artists. Each artist is unique, but there is no one quite like Alejo Musich.

Alejo MusichI met Alejo serendipitously at the PINTA NY art fair in November 2013 through my other artist friend, Tomas Rivas. The unassuming, slight, and Argentinian Alejo would become a great friend instantly.

A native Spanish speaker with perfect English grammar and a penchant for idioms and colloquialisms, Alejo has the desire to utilize and stretch language to the maximum. Each thought is exquisitely executed through syntax, intonation and conciseness.

When I asked him about the impending ArteBA fair in Buenos Aires in which his paintings would be shown by Miau Miau Gallery, this was his response:

right now they may be in another galaxy, setting everything up and with their minds flirting with breakdown. today’s the pre opening and it has been raining mad for two days now. anticlimatic. I live something like ten blocks away from the pavilion where all takes place, and in this rain I won’t go walking. imagine if to attend you have to leave your house in a leisure set of mind, you are a vip and you can just stay home with netflix, vogue italia, your afghan dogs, and just wait, maybe for tomorrow or next year. “We’ll always have Basel”, and ask someone for another coffee, and another someone to take de dogs about for a pipi.

In addition to the his language skills, Alejo is a very talented painter. He paints scenes from nature, some informed from Russian fairy tales, and others from his imagination. His brush strokes are textural and intentional. His color palette is deep with accents of pastel and neon integrating beautifully into the canvas. His paintings are full of mystery and tension.

Alejo Musich Sin Titulo (Zorro I)

Alejo Musich All your glory

Alejo Musich Melville, or, The Whale

Alejo Musich Sin título (Bosque 2014)

All in all, I am happy to be able to call this talented and spirited artist my friend.

Alejo Musich Maria Kucinski

1 Comment

Filed under Art, Painting and Sculpture

LADY GAGA artRAVE

Lady Gaga ArtraveIn a very last minute, last ditch opportunity, I found myself sailing for Lady Gaga’s artRAVE concert extravaganza to celebrate her album, ARTPOP at the Brooklyn Navy Yards.

Lady Gaga Jeff Koons Maria KucinskiArtist Jeff Koons co-hosted the event, showing off his larger-than-life sculpture of Lady Gaga – a breathtaking and hypnotizing piece of art. You can sense Lady Gaga’s aura through the work.

Lady Gaga ArtravePrior to the concert, there were extremely polished video projections of her new music video, her studies at the Marina Abramovic Insitute, and a 3-channel video projection of herself being tortured. Although difficult to watch, especially surrounded by the merriest “Little Monsters” in the world, it was very well done.

Art world royalty was also in attendance including Yoko Ono, Simon de Pury, and Klaus Biesenbach.

7 IMAG3961What I came away with from the event is that Lady Gaga is a true artist. She has surrounded herself with great artists and she has learned their craft. The most noticeable influence is that of Marina Abramovic, with whom Lady Gaga has been studying. There is a new focus, a new concentration to her. I also saw references to the Fluxus Movement and to Robert Wilson with his iconic gestures. She is wholly devoting herself to her craft, to her art, exposing her body and giving herself to the audience.

Lady Gaga ArtraveBut aside from the flawlessness of the evening, there was also an overall sense of peace and happiness and acceptance. Strangers were telling me that I was beautiful and I made friends with a few people around me.

How could you not be happy in Gaga’s world? And it is her world. She sits atop a throne, legs apart, commanding attention.

Jeff Koons Lady Gaga ArtraveAfter the concert ended, I shook Jeff Koons’ hand and told him that the sculpture was stunning.

And then I locked eyes with Darren Criss. A beautiful end to my memorable night.

1 Comment

Filed under Art, Music, Painting and Sculpture