Raising awareness for a grassroots effort

I was recently asked by a group of concerned citizens to help with their efforts to raise awareness around the issue of erosion on Plum Island’s northern point. The erosion has been caused by construction of a jetty at the mouth of the Merrimack River and exacerbated by climate change. In just four years since the Army Corps of Engineers fixed the jetty, 400 feet of dunes have been lost.

To help frame the situation and effectively communicate the complex problem, I worked with the leader of the local community group, Newburyport Mayor Donna Holaday, and Massachusetts Senator Bruce Tarr to place “Fighting Against the Tide” in the Boston Globe North section on Sunday, April 22, 2018. Correspondent Linda Greenstein provided thoughtful analysis of the issue facing the residents of Plum Island.


1 Comment

Filed under marketing, Public Relations/Media

One response to “Raising awareness for a grassroots effort

  1. It’s so admirable that you use your talents in so many diverse ways. You know how to get the job done, no matter what the cause or task or problem. Bravo!

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