I recently had the amazing opportunity to work with two very talented artists, Jennifer Marman and Daniel Borins on their debut New York exhibition, Pavilion of the Blind on view at the Tierney Gardarin Gallery through October 26th. In addition to working with the artists to prepare and install their stellar exhibition, I was tasked with executing a site-specific intervention.
Amongst all the development going on in West Chelsea and Hudson Yards, there are businesses that continue to operate. The gallery is one of those storefront businesses with demolition and construction affecting daily life. In talks to beautify the block and perhaps subtly notify the passersby of our existence in the outpost that is 29th Street, we decided to do an intervention on the construction hoarding.
Wet posters to be wheat pasted proved to be too costly. Next best option? Painting vertical stripes in the style of of Marman + Borins latest works, utilizing the color palette they have developed for the past five years. Daniel and I picked out the exact colors and finish. We thought “Daredevil” red was a suitable choice. There were five colors in total with one vertical stripe to be left blank – a commentary on the site and its existing artwork.
I hired two fantastic artists, Nick Hugh Schmidt and Malcolm Barrett to execute the stripes. They began at 10th Avenue between 28th and 29th Street and wrapped around the corner of 29th Street towards 11th Avenue. In a couple hours, they had made an unsightly construction site into something worth looking at, something worth noticing.