Last night I attended an event called TechEnology hosted by Snooth Media and David Ziff Media at General Assembly. The event brought together wineries that are using interactive technology to sell wine and tech companies who are creating applications for wine. The tech companies in attendance included Snooth, Lot 18 and Incentient who created smartcellar. Each vendor had their iPads on display educating those of us sipping wines on the powers of interactive media.
One of the fun attractions at TechEnology was finding the “Mystery Wine” which had a QR code that, if scanned, entered you for a chance to win dinner for two at Adour! Throughout the night, the tweet stream showed the number of glasses poured, which ultimately lowers the odds of winning. I think 120 glasses were poured in total. *Fingers crossed.*
In addition to the tasty wine and snacks, members of the over 30 startups that work full-time (with about 50 more who rent on a less frequent basis) at General Assembly wandered into the event. I had the opportunity to speak with General Assembly founder, Matthew Brimer and some people from other cool start-ups including Art.sy.
All in all, it was a great night to share ideas about wine and technology.